Ascott, a leading international serviced residence owner-operator, announced recently that it has exceeded its target of 20,000 units in China by 2020. The company now commands 20,000 units in over 110 properties in 31 cities.
Its newest projects include Somerset Gubei Shanghai, which is set to open in 2018, and Ascott Jing’an Shanghai, which has a targeted opening date of 2020.
It has branched into new cities such as Zhuhai and Harbin, while also increasing its presence in Shanghai, Chongqing, Wuxi, and Foshan.
2017 marked a record year of growth for Ascott. In just one year it added over 5,600 units across 28 properties, more than double that of 2016.
Ascott’s Managing Director for China, Tan Tze Shang, said: “We have also introduced technological initiatives across our properties in China to boost operational efficiency and enhance customer experience. For instance, the service robots in Ascott Raffles City Beijing and Ascott IFC Guangzhou can perform a suite of tasks such as leading guests to their rooms or facilities in the property, providing concierge services, refilling room supplies, and delivering packages.”
“Other new initiatives include the use of WeChat or smartphone apps to allow guests to request invoices, and staff to issue e-invoices instantly as well as enable digital check-ins. We will roll out more initiatives to strengthen Ascott’s position as a leading serviced residence operator in China.”
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